Milwaukee Brewers: Name Change Coming To Miller Park

Reports are surfacing that the Milwaukee Brewers will have a new sponsor for their home stadium in the coming years.

Apparently, the Milwaukee Brewers will see their naming rights agreement with MillerCoors come to an end, and a new sponsor has swooped in.

This bombshell from Greg Matzek of 620 WTMJ this morning has made for quite the start to a Tuesday.

American Family Insurance Park. Really rolls off the tongue, doesn’t it?

Why Is This Happening?

With the naming rights agreement the Brewers first came to with Miller when the stadium opened now coming to an end after 20 years, the Brewers were free to negotiate with other companies who wanted their name on the stadium.

It appears that American Family Insurance offered considerably more money for the naming rights than Miller. If it wasn’t a significant amount more, the Brewers would not have gone through with changing the name, and eventually removing all the Miller Park insignias from around the stadium and try to rebrand their field.

Also, as many fans have been yelling at the Milwaukee Brewers for years to spend more money on this roster to build a consistent winner, this is part of that process. Since the Brewers will most likely be getting considerably more money from their naming rights partner with their new agreement, that will give them more money to spend on either upgrades to their stadium, or to their roster.

The business of baseball is all about getting as much income as possible. The more they bring in, the more they can spend. While it’s unclear if this news will bring any further expenditures in this year’s free agency or what exactly it will lead to in the future, this is a significant development.

However, for the past 20 years, we’ve all been calling Miller Park home, and that’s not going to be an easy habit to break.

The Brewers are looking for new streams of revenue to help supplement their highly successful ballclub. We wanted them to spend more money and stay competitive longer, this is how their doing it.