The Milwaukee Brewers have finally reached an agreement on a new TV rights contract with Fox Sports Wisconsin.
On Tuesday afternoon, the Brewers and Fox Sports Wisconsin announced they had come to a deal to broadcast Brewers games over the next several years. The total number of years and monetary value of the contract was not immediately disclosed.
The previous Brewers TV deal paid them around $28MM a year in revenue, which was among the lowest in the league. Local ratings have been very strong for the Brewers and FS Wisconsin, so a raise in revenue could be in order for the Crew in this deal, but that isn’t known for sure if that raise occurred or by how much.
Since the Brewers are in one of the smallest media markets in baseball, they aren’t going to see too huge of an increase, but especially coming off a season with no fans, every little bit extra helps.
When it comes to having money available to increase payroll on the field, earning more money from the TV rights contract is a great way to help with that. It’s unlikely that this deal will give the Brewers comfortability to push to a $150MM payroll, however.
Over the next few weeks and months, Fox Sports Wisconsin will also rebrand to Bally Sports Wisconsin. That change will also include more prevalent betting information, even though sports betting is currently illegal in the state of Wisconsin.
Will Brewers games on Fox Sports Wisconsin be back on streaming services?
For everyone that currently has Fox Sports Wisconsin, this deal is great news, and all you need. If you have Spectrum or AT&T U-Verse, then you’ll still be able to catch Brewers games as you have.
For people who use Hulu or Youtube TV or other cable or streaming services, they’ve been without Fox Sports Wisconsin and Brewers games for a while. Deals with each of those services will still need to be made for Brewers games to return to them. They’re not back there, yet.
Spring training is just around the corner, so for the people that do get FS Wisconsin, they will be able to see the games. Hopefully soon, more people will be able to watch them. The best way to grow the game and help the game is for the most amount of people possible to watch it. Blackouts and broadcast restrictions and contract disputes aren’t good for anyone.
Returning to the booth will be Brian Anderson and Bill Schroeder with Sophia Minnaert in the dugout.