The Milwaukee Brewers teased a "significant business partnership" on Friday morning and speculation was abound as to what the news could be. Logically, the move that made the most sense was an advertisement patch on the jerseys, and sure enough, that's exactly what the news was.
Teams have been able to put advertisement patches on jerseys as part of the new Collective Bargaining Agreement, but the Brewers were one of the holdouts of this revenue stream until now. The Brewers have found a sponsor and are the 15th team to have a patch, meaning half the league now has advertising patches.
Who is the sponsor on the Milwaukee Brewers jersey advertisement patch?
Northwestern Mutual is the sponsor that will have their logo adorned on Brewers jerseys going forward. They are the official financial planning partner of the Milwaukee Brewers.
This should come as no surprise as Northwestern Mutual has been partnered with the Brewers for years, they're a local company, and their skyscraper downtown is pretty hard to miss. The Brewers have put a priority on getting local companies with roots here for their big partnerships. It was like that with Miller Brewing for Miller Park and even though the change to American Family Field irked many, American Family is a local company.
The patches will debut tonight against the Nationals and will continue every game going forward rather than waiting until next season to get started.
It's not immediately known just how much extra revenue the Brewers will be getting from this ad patch sponsorship per year but it is a multiyear deal beyond just this season.
The patch will invert colors based on which jersey the Brewers are wearing. With the navy blues, it'll be a white background on the patch and with the whites and grays, a blue background for the patch.
Prior to this season, the Brewers switched the location of their logo patch to the right sleeve instead of the left, which would leave open a spot for a advertisement patch to be seen more regularly on the now open left sleeve.
It's interesting that this deal got finalized with just two and a half weeks left in the regular season, despite the patch being open all year and the sooner it gets on there, the better for both sides. Still, it got done and rather than wait until next season to begin with the patch, they'll get started right away.