Here's how Brewers fans can collect their free burgers after 12th straight win

All the information you need to redeem your free burger from George Webb
George Webb restaurants across the state, including this one on West Bluemound Road in Brookfield, handed out free hamburgers. The restaurant guaranteed one free burger per customer in the event the Brewers win 12 games in a row.
George Webb restaurants across the state, including this one on West Bluemound Road in Brookfield, handed out free hamburgers. The restaurant guaranteed one free burger per customer in the event the Brewers win 12 games in a row. | Mike De Sisti / Milwaukee Journal Sentinel / USA TODAY NETWORK

Yesterday afternoon, in an emphatic 12-5 defeat of the Pittsburgh Pirates, the Milwaukee Brewers won their 12th straight game. A streak that began on the first of the month continues to the halfway point of August after the Crew completed four straight series sweeps. With an offense that just keeps getting better, a pitching staff that has been lights out as of late, and a fanbase that is more energized than ever, nothing is slowing down the 2025 Brewers.

As an added bonus for the Brewer faithful, yesterday's 12th win in a row means that local diner chain George Webb will be handing out free burgers to Brewers fans across the state. The promotion began back in 1987 when the Crew won 13 straight games to start the season. Then, after the 2018 Brewers won 12 straight to end the regular season and start the postseason, George Webb handed out free burgers once again. Fast forward seven years, and the local burger joint will once again be footing the bill for thousands of Brewers fans.

But the burgers won't be ready immediately; the restaurant needs some time to prepare for the large amount of demand that they are anticipating. As such, Brewers fans can expect their free burgers one week from when the team completed their 12th straight win, on August 20th from 2:00 to 6:00 p.m. CT.

More information on when and how Brewers fans can redeem their free burgers

George Webb has 21 locations across Wisconsin, with all but one falling in the southeastern region of the state. The lone location not in southeastern Wisconsin is up in Peshtigo, about an hour north of Green Bay. To find the nearest location to you, visit the link provided below.

George Webb locations link

As noted in the graphic above, free burgers will not be available until Wednesday, August 20th, and the promotion will only take place from 2:00-6:00 p.m. CT. No free burgers will be available prior to next Wednesday.

Additionally, according to George Webb's website, "Vouchers will be available starting this Friday for pick up in our locations for those who want to savor the moment and enjoy a delicious George Webb hamburger at a later date. A limited menu will also be available on the giveaway day with great deals on extra burgers, fries, and drinks."

It's a wonderful time to be a Brewers fan who not only gets to see their team win game after game on the field, but also gets to enjoy the Brewer fever that has taken the state by storm, and George Webb's promotion simply adds to the good vibes in Wisconsin right now. Remember to treat the George Webb employees with patience, kindness, and respect as we want this awesome tradition to continue the next time the Brewers win 12 straight, which, at this rate, could be sometime before the end of the month.