The Milwaukee Brewers don't just have one of the best teams in baseball, the best farm system in baseball, the best manager in baseball, and the best executive in baseball, but they also have the best social media teams in all of MLB.
During the season, the Brewers' social media team is constantly producing cinematic highlight reels of the team's games or behind-the-scenes coverage that truly captures the personalities of the Brewers players. Take the following video from the Brewers' series against the Toronto Blue Jays last year for example:
Absolutely no backing down now pic.twitter.com/23RCMOLG1G
— Milwaukee Brewers (@Brewers) August 31, 2025
Whether it's putting together incredible videos like this one or following players to Lambeau Field to capture content as they take in a Green Bay Packers game, the Brewers' social media team consistently goes above and beyond to bring unique and captivating content to the fans.
However, in recent days, the Brewers' social media team has hit another level. With players arriving to Spring Training in recent weeks, the social team had the chance to execute some of the offseason ideas they had brewing throughout the winter, and the final products did not disappoint.
The Milwaukee Brewers' social media team separates itself from the competition with consistent unparalleled content
Catching the attention of not only Brewers fans, but baseball fans and video game fans everywhere was the following video that the social media team posted just several days ago.
Need to download this Sal Frelick game ASAP pic.twitter.com/TgdaLa6snO
— Milwaukee Brewers (@Brewers) February 22, 2026
The video, depicting Sal Frelick as a video game character as he goes through a day in Brewers' Spring Training, earned more than 900k views on the social media platform X, and thousands more on other platforms. According to MLB.com's Adam McCalvy, Carter Green, the team's senior videographer and creative lead, followed Frelick around all day with a camera mounted on top of a pole.
Then, just a few days later, the social media team struck gold again. This morning, the team released a video depicting Brewers' top prospect, Cooper Pratt, sitting with an apple on his head and his back turned to a mound on which Jacob Misiorowski was throwing. Much to the surprise of the viewer, Miz unleashed a fastball straight at Pratt, exploding the apple atop his head. Pratt turned around and gave Miz a thumbs up as if he didn't just throw a 100 mph fastball at his head.
Would you let The Miz throw a fastball at your head? pic.twitter.com/5Ekr848IdD
— Milwaukee Brewers (@Brewers) February 24, 2026
It's important to trust your teammates, but this is another level. Thankfully, as revealed by McCalvy, the video is doctored by Green, senior manager of digital content Ezra Seigel, and senior editor Cody Oasen. The team spliced together two videos to make it appear as if Miz was really throwing a fastball at Pratt's head.
Organization-wide excellence is something that the Brewers' executives constantly point to when they're asked about their success over the last few years. That excellence doesn't just stop at the players and coaches; it extends to everyone involved in the organization. Raising the standard in your respective field, just like the Brewers' social media team has done, demonstrates to the organization, fans, and the rest of the league that the expectations are high in Milwaukee. On the field, off the field, and on social media, the Brewers continue to do things the right way.
